Reach new customers. Sell easily online.
Reach new customers in the restaurant and hospitality industries. GASTORO connects retailers and producers with a growing network of professional buyers—simply, digitally, and transparently. Your products. Your brand. Your success.
🚀 Reach new B2B & B2C customers—visible to 1,000+ businesses
📦 Present products centrally and sell them easily
💼 Fair conditions and professional marketing of your brand
B2B & B2C in a Single System
Group orders
Flexible Tiered Pricing
Product Import
Current Inventory
Auctions & Specials
Retailer Store
Secure payment methods
SMART DATA & AI
B2B & B2C in a Single System
Group orders
Flexible Tiered Pricing
Product Import
Current Inventory
Auctions & Specials
Retailer Store
Secure payment methods
SMART DATA & AI
Why sell through GASTORO?
Traditional sales in the hospitality industry are time-consuming, expensive and often difficult to scale. Personal visits, countless offers and limited reach cost valuable resources. At the same time, catering businesses today expect simple, digital and transparent purchasing processes.
GASTORO offers the solution:
Our marketplace allows you to reach precisely those businesses that are actively looking for products for their daily needs. Without detours, without wastage and without additional sales effort. You present your products centrally, gain new customers and increase your sales - while GASTORO takes care of the digital infrastructure.
Your advantages as a GASTORO retailer
Targeted reach
Reach restaurant owners, hoteliers, and professional buyers who are specifically looking for products and solutions to meet their daily needs.
Simply sell
List your products centrally on one platform and enable uncomplicated, digital ordering without additional effort.
Fair conditions
Benefit from transparent commissions and the opportunity to get started for free - without any risk or long-term commitments.
Save time
Reduce sales effort, quotation requests and administrative processes with a centralized, digital sales structure.
Premium brand presence
Present your company and your products in a high-quality and professional manner in a strong gastronomic environment.
Partnership & Support
GASTORO sees itself as a partner at eye level - with personal support and continuous further development of the platform.
It's so easy to get started as a retailer
Present your products on GASTORO in just a few steps and reach new customers and restaurants. Getting started is uncomplicated, quick and, if desired, fully supported.
4 steps to selling on GASTORO:
Grow & Optimize
Take advantage of additional features, greater visibility, and premium support by upgrading to the Professional plan.
Choose your package for the start
Successful selling on GASTORO
Would you like to make the most of your retailer profile? In our GASTORO Retailer Guide, we’ll show you, step by step , how to present products professionally, use B2B and volume pricing, process orders efficiently, and boost your sales in a targeted way.
Learn more about product imports, inventory management integrations, shipping, payouts, group orders, promotions, and auctions.
Questions & Answers
Find answers to frequently asked questions
GASTORO is a digital marketplace and purchasing community for restaurants, hotels, companies and discerning private customers. The platform connects buyers directly with verified suppliers from all over Europe - transparently, efficiently and centrally in one place.
GASTORO is aimed at retailers, manufacturers, producers, artisans, importers, brands, and service providers whose products or services are relevant to the foodservice industry, the hospitality industry, businesses, or other target groups at GASTORO.
These include, for example, suppliers in the food, beverage, restaurant supplies, kitchen equipment, furnishings, hygiene, packaging, hotel supplies, and professional services sectors.
Company and merchant information is verified before approval.
With the Basic Vendor Package, you can get started without any fixed monthly costs.
This includes, among other things, a custom company profile and up to 10 products. A 12.5% sales commission is charged on successful sales.
The Professional Vendor Package costs €19.90 per month or €199 per year and includes, among other things, unlimited product listings, a reduced sales commission of 10.5%, group orders, advanced analytics, and premium support.
Yes. GASTORO supports a variety of sales models for business and residential customers.
Depending on the product, you can specify, for example , B2B and B2C prices, different package sizes, minimum order quantities, and tiered pricing.
This allows you to tailor your offerings to specific customer groups.
No. The customer groups you target with your offerings depend on your business model and the specific products you offer.
For example, you can use GASTORO specifically for sales to restaurants, hotels, and other business customers.
Yes. GASTORO supports volume-based sales terms.
This allows you, for example, to offer lower prices for certain purchase quantities and—if applicable to the specific offer—to define minimum quantities or minimum order values.
Products can be created and managed directly through the dealer system.
In doing so, you'll enter, among other things, the product name, description, images, prices, units, availability, and other relevant product information.
For larger product lines, we also provide support for the structured migration of existing product data.
No.
Larger product ranges can be imported—depending on your existing data—using , for example , CSV/Excel files, product feeds, APIs, or suitable interfaces.
If you have a large product range, it’s best to contact us in advance. Together, we’ll determine which import method makes the most sense for your existing product data.
Generally speaking, yes, provided your system offers the appropriate data exports or interfaces.
Depending on the technical system, information such as product details, prices, inventory levels, and availability can be transmitted to GASTORO on a regular basis or automatically.
Depending on the source system, supported options may include CSV/Excel exports, product feeds, APIs, or custom interfaces, among others.
We'll work with you to determine which data can be automated based on your existing system.
Yes.
GASTORO reviews merchant profiles and product information prior to or as part of the approval process to ensure they are complete and contain verifiable details.
Depending on the product, relevant information may include, for example, prices, units, product information, images, categories, availability, and delivery and shipping details.
Any missing or conflicting information can be sent back for correction before publication.
As soon as an order for your products is received, you will be notified by email.
In addition, you can view and edit your orders and the related information directly in your merchant dashboard.
As a retailer, you process the order and arrange for the delivery of your merchandise to the customer.
You prepare the order and arrange for shipping in accordance with your specified delivery and shipping terms.
This allows you to maintain control over your logistics and goods delivery.
Yes.
Depending on the available shipping options, you can specify the relevant shipping and delivery terms for your listing.
This may include , for example , shipping costs, delivery areas, minimum order amounts, and other delivery terms.
The sales invoice is automatically generated on behalf of the respective merchant as part of the ordering process.
As a result, there is no need to manually create an additional invoice for an order that was processed through GASTORO in the normal way.
The required company and billing information is stored through your merchant account.
Digital payments are processed through Stripe.
Depending on the country, availability, and technical configuration, customers can use various supported payment methods.
This integrates payment processing directly into GASTORO's digital ordering process.
Importing existing product data.
The payout amount intended for you will be automatically transferred to the designated payout account in accordance with the established payment and payout process.
The agreed-upon GASTORO commission and any applicable transaction fees charged by the payment provider will be deducted from the proceeds of the sale.
The exact timing of the payout depends on the specific payment and payout process.
With group orders, multiple buyers can work together to reach a specific order quantity.
As a retailer, this allows you to create volume-based offers and provide attractive terms when a defined total quantity is reached.
For retailers, this means the potential for larger, bundled orders—and attractive volume discounts for buyers.
Group orders are available as part of the Professional Vendor Package.
Yes.
In addition to traditional product offerings, retailers can also use GASTORO for promotions and auctions.
This can be of interest, for example, for promotional items, clearance items, seasonal merchandise, remaining inventory, one-of-a-kind items, and new or used equipment.
Yes.
You'll receive your own merchant profile, which you can use to showcase your business, your brand, and your product lineup.
This way, you’ll remain visible to your customers as a provider and can present your business professionally on the GASTORO marketplace.
Yes.
If you don't want to set up your merchant profile or products yourself, you can use our optional setup service for a one-time fee of €200.
The GASTORO team will assist you in setting up your merchant profile and products in a structured manner.
For extensive product lines or special import requirements, we recommend consulting with us in advance.
Yes.
You can start with the free Basic plan and upgrade to Professional later if you want to offer more products or use additional features such as group orders, premium analytics, and extended support.
GASTORO provides personalized support to merchants as they get started and answers any questions they may have about using the platform.
We recommend that you contact us before setting up your account, especially if you have a large product lineup, import products, or plan to integrate with an inventory management or ERP system.
Sell on GASTORO—the digital marketplace for retailers, manufacturers, and producers
GASTORO is the digital marketplace for the restaurant, hospitality, and professional procurement sectors, offering retailers, manufacturers, producers, and service providers an additional online sales channel for their products and services.
Whether it's food, beverages, restaurant supplies, kitchen equipment, hotel supplies, furniture, packaging, hygiene products, or services—through GASTORO, suppliers can professionally showcase their product lines and specifically target new customer groups.
GASTORO combines traditional B2B commerce with modern sales features such as B2B and B2C pricing, volume discounts, group orders, promotions, and auctions.
Reach New Customers in the Restaurant and Hospitality Industry
Sales to restaurants often involve a great deal of effort. Different points of contact, customized price lists, product data, orders, and delivery terms must all be coordinated and kept up to date.
GASTORO is creating a central digital marketplace for this purpose.
Retailers and manufacturers can showcase their products where restaurants, hotels, and professional buyers specifically search for products, suppliers, and solutions to meet their daily needs.
Target Audiences on GASTORO
Depending on the product line and offerings, the following customer groups, among others, can be reached:
Restaurants & Inns
Hotels & Lodging Facilities
Bars & Cafés
Bakeries & Pastry Shops
Catering company
Cafeterias & Commercial Kitchens
Delivery Services & Food Trucks
Event and Hospitality Businesses
Businesses & Commercial Buyers
select private clients
This creates an additional digital sales channel for the restaurant and hospitality industries.
B2B & B2C on a Single Platform
Not every customer needs the same prices, quantities, or packaging sizes.
GASTORO enables providers to reach different customer groups within a single platform.
Depending on the specific product and the available features, you can, for example , set B2B and B2C prices, different packaging sizes, minimum order quantities, and tiered pricing.
This enables retailers to reach both professional bulk buyers and—if desired and appropriate for the product line in question—retail customers.
Flexible Sales Options
B2B Pricing for Business Customers
B2C offerings for individual customers
Volume discounts for larger orders
Various packaging and container sizes
Minimum Order Quantities and Minimum Order Values
Promotions and Special Offers
Group orders
Auctions
One product line—different customers and sales opportunities.
Sell Food, Beverages, Restaurant Supplies, and More Online
GASTORO is not limited to a single product category. The marketplace is aimed at suppliers from various sectors of the restaurant and hotel industries.
Food & Beverages
Manufacturers, producers, importers, and food retailers can, for example , offer food, beverages, specialty items, staple foods, spices, convenience products, as well as regional and international products.
Restaurant Supplies & Non-Food Items
Consumables such as packaging, takeout items, hygiene and cleaning supplies, dishes, glasses, cutlery, textiles, and hotel supplies can also be offered through the marketplace.
Commercial Kitchen Equipment & Supplies
Manufacturers and specialty retailers can showcase commercial kitchen equipment, kitchen technology, refrigeration systems, dishwashing equipment, furniture, fixtures, and other professional equipment.
Services
In addition to physical products, specialized services for the restaurant and hotel industries can also be showcased—for example, in the areas of digitalization, marketing, technology, planning, consulting, and operational services.
Group Orders – Pooling Demand Together
With group orders, GASTORO offers an additional option for B2B sales.
In this process, the demand from multiple buyers can be combined to collectively reach certain order quantities.
This enables retailers to offer volume-based deals and attractive terms for larger purchase quantities.
Benefit for retailers: Potential for larger bulk orders.
Benefit for buyers: attractive terms when the required order quantity is met.
In this way, GASTORO combines traditional wholesale tiered pricing with a digital collaborative purchasing model.
Promotions & Auctions – Additional Ways to Sell
Not every product has to be sold exclusively at a traditional fixed price.
GASTORO offers retailers additional opportunities to showcase products and special offers.
Auctions and promotions may be of interest, for example, to:
Special Offers
Special Offer Products
Seasonal merchandise
Remaining inventory
Special Items
One-of-a-kind items
New or used commercial kitchen equipment
This creates additional opportunities to highlight specific products and test new sales models.
Easily upload large product assortments to GASTORO
A professional retailer with hundreds or thousands of items should not have to enter its products manually, one by one.
That is why GASTORO supports the structured adoption of larger product ranges.
Depending on the available data source and technical system, product information can be imported, for example , via CSV or Excel files, product feeds, APIs, or custom interfaces.
Integration with existing ERP, inventory management, online store, or retailer systems is also generally possible, provided that the appropriate interfaces or data exports are available.
Examples of product data that can be automated include:
Item Numbers and SKUs
Product Names and Descriptions
B2B and B2C Prices
Volume Discounts
Inventory Levels
Product Availability
Pictures
Categories and Characteristics
Technical Product Data
Packaging and Unit of Measure
Delivery information
This helps reduce manual duplicate entries and allows important product information to be updated on a regular basis or automatically.
Integrating Inventory Management and GASTORO
For larger retailers, having an up-to-date database is particularly important.
If a suitable inventory management or ERP system is in place, interfaces can be set up—depending on technical capabilities—to exchange selected data between the existing system and GASTORO.
For example, the retailer's existing inventory management system can continue to serve as its central data source, while relevant information is automatically transferred to GASTORO.
In particular, this can significantly simplify the management of prices, inventory levels, and availability.
Your Own Retailer Profile on GASTORO
At GASTORO, the focus isn't just on individual products.
Retailers and manufacturers are given the opportunity to showcase their businesses with their own profiles and highlight their product lines under their own brands.
Company information, the logo, the product lineup, product details, and key terms and conditions of sale and delivery can be displayed in one place.
Your brand remains your brand.
GASTORO provides the digital marketplace infrastructure—retailers showcase their own businesses and product offerings.
From Registration to Your First Order
Becoming a dealer takes just a few steps:
1. Register a merchant account at
and enter your company and contact information.
2. Complete your merchant profile at
. Showcase your company, product lineup, and key information.
3. Create or Import Products
Manually enter products or import larger product ranges in an organized manner.
4. Review by GASTORO
: Retailer and product information is reviewed for completeness and accuracy.
5. Approval for Sale
Once the review is complete, the relevant listings can be published on the marketplace.
Process Orders Digitally with Ease
When an order is received, the merchant is notified. New orders can be viewed and processed via the merchant dashboard.
The merchant then handles the preparation and shipment of the goods in accordance with its published delivery and shipping terms.
The sales invoice is automatically generated on behalf of the respective merchant as part of the ordering process.
This is how GASTORO integrates its own retail operations with a centralized digital order processing system.
Digital Payment Processing via Stripe
Payments are processed through Stripe, which supports various digital payment methods, depending on availability and configuration.
Once the transaction has been successfully processed, the amount intended for the merchant will be paid out in accordance with the established payout process.
This takes into account the agreed-upon GASTORO sales commission as well as any transaction fees charged by the payment provider.
This means that merchants don't have to set up a separate digital payment process for every order.
Product Information & Quality
High-quality product data helps shoppers understand and compare offers more quickly.
That is why GASTORO places a high priority on structured dealer and product information.
Depending on the specific offer, the following information, among other things, may be taken into account:
Product Name and Description
Product Images
Prices and Tiered Pricing
B2B/B2C Information
Packaging and Unit of Measure
Categories and Characteristics
Inventory and Availability
Delivery times
Shipping Costs and Delivery Areas
food-specific information
Technical Product Data
GASTORO is continuously refining these quality processes, relying increasingly on automation and AI-powered data processing.
More than just a traditional B2B online store
GASTORO continues to evolve as a digital marketplace specifically tailored to the needs of the restaurant, hospitality, retail, and professional procurement sectors.
The goal is not just for retailers to be able to list products online. The aim is to create a platform that connects different areas of digital sales:
B2B & B2C · Tiered pricing · Group orders · Auctions · Promotions · Product import · ERP integration · Automated product data · Digital orders · Invoices · Payment processing · Merchant profiles · Statistics · Smart product search
Step by step, a digital sales platform is taking shape that offers new opportunities to small producers as well as professional retailers and manufacturers.
Which providers is GASTORO suitable for?
GASTORO is aimed at, among others:
Food manufacturers
Food wholesaler
Beverage manufacturers and distributors
regional producers and manufacturers
Importers and Distributors
Foodservice Wholesaler
Manufacturers of commercial kitchen equipment
Specialty retailer for kitchen appliances
Suppliers of hotel supplies
Packaging Distributor
Hygiene and Cleaning Suppliers
Furniture and Home Furnishings Retailers
Brands and Direct Sales
Service Provider for the Restaurant and Hotel Industry
It doesn't really matter whether a vendor initially wants to showcase just a few products or an extensive selection on GASTORO.
Establish an Additional Sales Channel for the Restaurant and Hotel Industries
Anyone who wants to sell products to restaurants, hotels, and food service establishments today needs digital options in addition to traditional sales channels.
GASTORO connects suppliers and professional buyers on a specialized foodservice marketplace and creates an additional sales channel for manufacturers, distributors, producers, and service providers.
From your own merchant profile to B2B pricing and product imports, as well as group orders, auctions, order processing, and digital payments, key features are brought together on a single platform.
Your products. Your prices. Your brand. An additional digital sales channel.
Sell on GASTORO Now
Get started with your dealer profile and showcase your products to a target audience specifically focused on the restaurant, hospitality, and professional purchasing sectors.
GASTORO - The digital B2B marketplace & service hub for restaurants, hotels and wholesalers
GASTORO is the modern online marketplace for the entire gastronomy & hospitality industry - developed for restaurants, hotels, bars, cafés, canteens, bakeries, caterers, food trucks and commercial enterprises of all sizes.
On a central platform, GASTORO connects B2B purchasing, suppliers, food & non-food, technology, equipment, hotel supplies and professional services.
As a comprehensive ecosystem, GASTORO not only offers products - but also services, advice and digital solutions for businesses that want to become more efficient, profitable and modern.
The marketplace: products, retailers & range in one place
GASTORO gives you access to one of the most versatile ranges for restaurants and hotels.
All suppliers are checked so that you reliable quality, fair graduated prices and professional brands. and professional brands.
Assortment (selection):
Food products:
- Fresh food
- Meat & Fish
- Frozen goods
- Convenience products
- Spices & staple foods
- Regional specialties
- Gourmet & premium ranges
Non-Food & Technology:
- Catering equipment & kitchen technology
- Cooling technology & dishwashing technology
- Hygiene supplies & cleaning
- Furniture & equipment
- Packaging & To-Go solutions
- Housekeeping & hotel facilities
Gastronomy & hotel supplies:
- Tabletop, tableware & glasses
- Bed linen, textiles & amenities
- Buffet systems & refrigerated counters
- Outdoor furniture, radiant heaters & weather protection
- POS systems, hardware & digital terminal solutions
Digital platform - for fast, transparent & modern purchasing
GASTORO simplifies the entire procurement process:
Advantages for your business:
- One central platform instead of 10+ different suppliers
- Transparent prices & graduated discounts
- Product comparisons & retailer ratings
- Fast delivery thanks to certified partners
- Clear categories & intelligent filter systems
- Large containers, professional goods & catering quality
Optimized workflows for teams:
- Multi-user accounts for chef, purchasing & management
- Reorder functions & favorites
- Retailer communication directly via the marketplace
- Clearly structured product data for better planning
Services & consulting - GASTORO as a service ecosystem
In addition to the marketplace, GASTORO offers access to a network of top agencies and industry experts in the DACH region.
We support companies not only with purchasing - but also with growth, visibility, digitalization and economic optimization.
Marketing & agency services (with the strongest partners in the DACH region):
- Social media marketing (Instagram, TikTok, Meta, YouTube)
- Performance Marketing & PPC (Google Ads, Meta Ads, TikTok Ads)
- Content creation, UGC & video production
- Employer branding & recruiting campaigns
- Influencer campaigns for gastronomy & hospitality
- Branding, web design & full-service marketing strategies
Digital hospitality solutions:
- POS consulting & POS system setup
- Inventory & merchandise management tools
- Digital ordering systems & QR menus
- Booking systems & guest CRM solutions
- Online stores & e-commerce systems for businesses
Operational optimization & consulting:
- Purchasing cost optimization
- Cost of goods sold analysis & product selection
- Process optimization for kitchen and service
- Optimization of supplier structures
- Calculation & pricing strategies
- Support for new openings & concept development
GASTORO as a long-term partner - quality, efficiency & growth
GASTORO is more than just a marketplace.
It is a 360° solution for the entire restaurant & hotel industry.
Why companies switch to GASTORO:
- Reduction in purchasing costs
- Less time spent on procurement & organization
- Greater overview & better supplier structure
- Support for growth & digitalization
- Access to exclusive partner agencies & industry experts
For whom GASTORO is ideal:
- Restaurants & Bars
- Hotels & Serviced Apartments
- Bakeries & Confectioneries
- Delivery services & food trucks
- Canteens, canteens & system catering
- Catering & commercial kitchens
- Event locations & hospitality businesses
GASTORO - The future of professional restaurant & hotel purchasing
With GASTORO, you get a complete marketplace-based ecosystem of purchasing, suppliers, technology, consulting and digital solutions.
Fast, reliable, transparent - and perfectly tailored to the requirements of DACH gastronomy.
