Successful B2B e-commerce starts with high-quality product data, competitive prices, and reliable order fulfillment. GASTORO helps retailers, manufacturers, and producers professionally market their products to the foodservice industry, the hospitality sector, and commercial buyers.

This merchant guide explains what matters when selling on GASTORO —from product images and descriptions to B2B pricing, tiered pricing, and product imports, all the way through orders, shipping, invoices, and payments.

Here's how you can optimize your GASTORO store step by step and professionally build your digital sales channels.

Selling Products Successfully Online

A good product alone is not enough in online retail. The buyer must understand within a few seconds:

What is the product? Who is it for? How much do I get? How much does it cost? Is it available? And when will it be delivered?

Professional buyers in the restaurant and hotel industries, in particular, need clear information so they can quickly evaluate products and incorporate them into their purchasing plans.

That is why product listings on GASTORO should be as complete as possible.

Important product information includes, among other things:

• unique product name
• clear product description
• High-quality product images
• Sales Unit and Container
• Volume, weight, or quantity
• B2B and, if applicable, B2C prices
• Base price, if applicable
• Volume Discounts
• Minimum Order Quantity
• Availability and Inventory
• Delivery Time and Shipping Costs
• Relevant Product Features
• Technical or food-specific information

The clearer your offer is, the easier it is for a buyer to make a purchasing decision.

Good product photos build trust

Product images are among the most important elements of an online store.

The main image should show the product clearly, completely, and in a way that makes it easily recognizable. Additional detail images can highlight the packaging, connections, materials, dimensions, or specific product features.

Depending on the product, the following are recommended, for example:

Main Image → Detail Image → Packaging/Container → Application → Technical Details

When it comes to commercial kitchen equipment, close-up photos and technical information can be particularly important. With food products, on the other hand, packaging, quantity, ingredients, and product features play a more significant role.

Good pictures don't replace the product description—they complement it.

Product Descriptions for Professional Buyers

A good product description should not only promote the product but also answer specific questions.

Instead of:

"High-quality olive oil for the foodservice industry."

For example, this is more helpful:

"Extra virgin olive oil from Italy in a 5-liter canister. Suitable for professional kitchens, restaurants, and catering. Cold-pressed and ideal for salads, dressings, and Mediterranean dishes."

This provides the buyer with immediate information about:

Product Type · Origin · Packaging · Use · Target Audience

Product descriptions should be clear, factual, and specific. Unnecessary superlatives or unsubstantiated claims, on the other hand, are of little help to professional buyers.

Using B2B Pricing and Tiered Pricing Effectively

In professional foodservice purchasing, quantities and terms play an important role.

GASTORO enables retailers to tailor their pricing strategy to different customer groups and purchase volumes.

Depending on the specific offer, B2B prices, B2C prices, tiered pricing, minimum order quantities, and different packaging sizes may be used.

Example of a tiered pricing structure

1–5 items: €49.90
6 or more items: €46.90
12 or more items: €43.90

This allows a restaurant owner to immediately determine whether a larger order is economically viable for their business.

However, tiered pricing should remain easy to understand. Too many price tiers can make an offer unnecessarily complicated.

Distinguishing Between B2B and B2C

Business customers and individual customers often have different needs.

A restaurant might need a 5-liter container, while a 500-ml bottle would be more practical for a residential customer.

GASTORO therefore makes it possible to tailor offers and terms to the intended customer group.

For retailers, this means:

A product can have different sales channels without requiring B2B and B2C sales to be completely separated organizationally.

Prices, packaging, minimum quantities, and delivery terms should always be clearly identifiable.

Optimize Product Data for Better Discoverability

Complete product information isn't just helpful to the buyer.

They also improve the foundation for search, categories, filters, product comparisons, and future smart product recommendations on GASTORO.

A product with the name:

"Mixer Model X200"

For example, it provides significantly less information than:

"X200 Professional Blender – 2 Liters – 1,500 W – Food Service"

Important terms should, of course, appear in the product name, description, category, and product features.

This helps shoppers find their way around and makes it easier to categorize the product in a structured way.

How to List Food Items Correctly on GASTORO

Food and beverages require different product information than commercial kitchen equipment.

Depending on the product, the following information, for example, may be relevant or required by law:

• Ingredients
• Allergens
• Nutritional Information
• Net Contents
• Origin
• Base Price
• Alcohol content
• Storage Instructions
• Product characteristics such as organic, vegan, or gluten-free

Retailers should take special care to ensure that mandatory information is complete and accurate, especially when it comes to food products.

Showcasing Commercial Kitchen Equipment and Technology Professionally

When it comes to commercial kitchen equipment, professional buyers are interested in different information.

In addition to price and product description, the following may also be important, for example:

• Dimensions
• Weight
• Performance
• Tension
• Rated Values
• Material
• Capacity
• Energy information, if applicable
• Technical Specifications
• Scope of delivery
• Warranty Information
• Delivery Method or Freight Forwarding

A restaurant owner must be able to determine, even before making a purchase, whether a piece of equipment is suitable for their establishment in terms of space and technical requirements.

Technical specifications are therefore sales information—not just documentation.

Importing Products Instead of Manual Data Entry

Retailers with large product assortments do not have to enter each item individually.

GASTORO supports the structured import of large product inventories. Depending on the available data and technical capabilities, CSV files, Excel lists, product feeds, APIs, or custom interfaces can be used for this purpose.

This makes it possible to bring hundreds or thousands of products to market much more efficiently.

Examples of possible data include:

SKU · Product Name · Description · Price · Volume Discount · Images · Categories · Features · Inventory · Availability · Delivery Time

Integrating Inventory Management and GASTORO

Prices and inventory levels change regularly, especially for larger product lines.

If your company already uses an inventory management system, an ERP system, or its own online store, existing data can be integrated with GASTORO, depending on technical feasibility.

The existing inventory management system can continue to serve as the central data source.

For example:

Prices → Inventory → Availability → Product Information

be updated regularly or automatically.

This reduces manual duplicate entries and the risk of outdated product information. These integration options are already part of the planned GASTORO product import concept.

Process orders reliably

A successful sale doesn't end when you click "Order."

Once an order is received, the retailer begins processing it.

The typical process:

Receive order → Review order → Prepare merchandise → Ship order → Deliver to customer

New orders can be viewed and processed in the merchant area. The merchant then handles the preparation and shipment of the merchandise in accordance with the terms and conditions on file.

Fast and reliable service builds customer trust and increases the likelihood of repeat orders.

Clearly Communicate Shipping Costs and Delivery Times

One of the most common questions in online retail is:

"When will my order arrive, and how much is shipping?"

This information should be clear, if possible, before the purchase.

Retailers should therefore make a special effort to keep the following information up to date:

• Delivery Time
• Shipping costs
• Delivery Areas
• Shipping Method
• Free Shipping Terms and Conditions
• Special Delivery Terms
• Shipping via a freight forwarder, if necessary

Additional requirements may apply to food, large appliances, or bulky items.

Clear shipping information helps prevent follow-up questions and abandoned carts.

Invoices and Digital Payment Processing

GASTORO supports the digital management of the sales process.

The sales invoice is automatically generated on behalf of the respective retailer as part of the standard ordering process.

Payments are processed through the payment systems integrated into GASTORO. Once the transaction is successfully processed, the merchant’s proceeds are disbursed in accordance with the established payout process, taking into account the agreed-upon GASTORO commission and any applicable payment provider fees.

This provides centralized support for key administrative steps in online sales.

Sell Larger Quantities Through Group Orders

Group orders provide retailers with an additional opportunity for volume-based B2B sales.

Multiple buyers can pool their demand to collectively reach a specified order quantity.

This can be particularly appealing to retailers when it comes to products where purchasing larger quantities makes economic sense.

Examples:

• Consumables
• Packaging
• Food in Bulk Containers
• Drinks
• Hygiene Products
• Supplies needed on a regular basis

The seller sets the terms of the offer. Buyers can work together to help reach the target quantity.

In this way, traditional volume-based pricing structures can be supplemented with a digital, collaborative purchasing model.

Using Promotions and Auctions Strategically

Not every product has to be offered at the same fixed price indefinitely.

Promotions and auctions provide additional opportunities to highlight specific offers.

For example, they may be of interest to:

Seasonal Items · Promotional Products · Remaining Stock · Special Items · One-of-a-Kind Items · Commercial Kitchen Equipment · Used Equipment

Even for promotional or auction offers, the product information should remain complete.

A low price is no substitute for a good product description.

The Retailer Profile as a Digital Business Card

Buyers make their decisions based not only on the product, but also on the seller.

A fully completed merchant profile builds trust and helps customers understand who is behind the listing.

These include, for example:

• Company Name and Logo
• informative company description
• Product Line and Specialization
• Contact details
• Delivery information
• Relevant Company Information
• professional brand image

GASTORO provides the marketplace infrastructure— your brand and your company remain visible to customers.

Avoid Customer Questions—Answer Them in Advance

A particularly good online store answers questions before the customer even has to ask them.

Questions such as:

Is the product in stock?
What's included in a package?
How much are the shipping costs?
When will it be delivered?
Are there tiered prices?
What are the technical specifications of the device?

should be addressed directly within the product offering whenever possible.

That doesn't just save the buyer time.

Your own sales team will also receive fewer follow-up inquiries.

Sell More on GASTORO

A single feature alone does not lead to more sales.

Successful digital sales result from the interplay of several factors:

High-quality product images + complete product information + clear descriptions + attractive terms + up-to-date availability + reliable delivery + professional retailer presence

Take advantage of the additional sales opportunities available on GASTORO, such as:

Volume discounts · Promotions · Group orders · Auctions and various B2B/B2C offers.

The easier you make the decision for the buyer, the better the chances of a successful sale.

Successful B2B Sales for the Restaurant and Hospitality Industries

GASTORO helps retailers, manufacturers, and producers systematically build their digital sales channels to restaurants, hotels, foodservice establishments, and professional buyers.

From product setup to B2B pricing, tiered pricing, and product imports, all the way to ERP integrations, orders, shipping, invoices, and payment processing —key areas of online sales are all connected.

The key factor here remains your offer:

Showcase quality products. Provide complete information. Offer fair terms. Fulfill orders reliably.

This is how a product on a marketplace becomes a professional digital sales offering.